Pink Spruce Photography Back in The Historic Fortney Building

Pink Spruce Photography Officially Calls The Historic Fortney Building Home

Pink Spruce Photography is excited to announce its move back into The Historic Fortney Building in downtown Viroqua. If you have followed Pink Spruce studio’s journey, you may remember when it originally started in this same building. However, the building was in a much different place at that time. After a city inspection, Pink Spruce couldn’t call The Fortney building home until the new owners made some significant renovations. And renovate they did!

On April 2nd, 2021, four small businesses located in downtown Viroqua, Wisconsin, helped the new owners of The Historic Fortney Building celebrate completing the ground level renovations with a ribbon-cutting ceremony.

The Historic Fortney Building Ribbon Cutting

The Wrobel family, owners of the building, cut the ribbon held by Viroqua Chamber President Luke Zahm and Mayor Mischel. All four of the new businesses that now call The Historic Fortney Building home (Pink Spruce Photography, Linnea Wyant Salon, Ridge + Valley Counseling, and Driftless Healing Arts) participated in the ceremony.

Next on the docket for the building renovation appears to be the front lobby area, with plans to serve as a lounge area with elevated tasting plates and drinks. I believe they plan to be open by this summer! Who wants to join me when they open??

Pink Spruce Photography Located in The Historic Fortney Building

It was amazing to be a part of the transformation of this building! It was fun to have a (very) small part in some of the design aesthetics. I chose the black wall color, which is the same color used on the building’s exterior!

The new address of the Pink Spruce Studio is: 114 W. Court Street, Suite A in Viroqua, Wisconsin

I look forward to hosting many wedding reveal sessions and also consultations! We also designed the space to keep indoor newborn sessions in mind.

The Historic Fortney Building 114 W Court Street Suite A in Viroqua Wisconsin for Pink Spruce Photography

Read more “Behind the Scenes” posts here!

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Hi!  I'm Jen and I am honored you have taken the time to get to know me, and my family, a little bit better.  In addition to being a destination wedding photographer, I am the mom to a spunky little boy.  We adopted him when he was born and he is the light of our lives.  We currently live on a 34 acre farm in La Farge, Wisconsin, the heart of the Driftless Region.  In our spare time, we enjoy traveling as a family, caring for our small flock of chickens, tending to the garden, cooking, hiking, and crafting.  Every year we enjoy having our family photos taken on our property - we truly know how important it is to capture (and savor) each and every moment, milestone, and memory.

I will provide you with a gallery from your wedding day that elicits joy, that recreates feelings from memories, and provides romantic nostalgia when seeing the photos for the first time and every time thereafter.  You will receive photos that show true emotions as well as traditional styling and I will create everything without forced poses or cheesy smiles.

and her family


Pink Spruce would love to capture your engagement and wedding day! We travel for weddings throughout Wisconsin, along with parts of Minnesota, Iowa, and Illinois with no added fees. Special destination wedding rates are available. Visit the homepage or contact Jen for more on booking Pink Spruce for your big day!

To learn more about the photographer Jen herself, make sure to visit the "Get to Know Jen" page! Don't forget to browse other wedding galleries and read Jen's best wedding day tips on the Pink Spruce Blog. If you would like to see where some of Jen's work has been published, head on over to the Features Page.

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I truly want to get to know the two of you.  You are not just a name or a date on my calendar.  The following form will help us to begin to develop the most wonderful relationship, one that will help me capture my new friends just as they had envisioned on their wedding day!